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May 1, 2017
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Kawdy Outfitters

Marketing for Kawdy Outfitters
  • TaskFull Digital Content Marketing Package

Kawdy Outfitters is the premier outfitting operation in Northern British Columbia, with a long legacy of providing hunting for moose, mountain caribou, stone sheep, mountain goat and Grizzly. Founded by the legendary B.C. outfitter, Stan Lancaster, Kawdy is now owned and operated by the magnetic and highly engergetic young couple, Colin and Alisha Niemeyer who ran Niemeyer Outfitting for 10 years before purchasing Kawdy from Stan Lancaster.

Kawdy Outfitters is in the most remote part of British Columbia, at the headwaters of the Yukon River drainage system, just a stone’s throw from the Yukon border. Hunters arrive by float plane to one of Kawdy’s three extremely remote base camps. From there, hunters usually strike out on horseback for an even more remote spike camp. With spike cabins scattered throughout their massive area, hunters enjoy surprisingly comfortable accommodations, for the extreme remote nature of these adventures.

Kawdy began partnering with Peak Outfitting in the spring of 2016. In just a year’s time, we’ve seen excellent results. But far more important than any other stat, is that Kawdy is hosting full camps in 2017 and they are already nearly booked for 2018!

Here’s a quick look at the digital marketing improvements made in our first year:

Sessions/Month from Organic Search (Google):Social and Digital Marketing

  • 2016: 203
  • 2017: 410
  • 102% Increase

Sessions/Month from Social Media:

  • 2016: 44
  • 2017: 216
  • 391% Increase

Starting with almost no email list to speak of, we are now sending emails every month:

  • Subscribers: 519
  • Avg. Open Rate: 45% (Industry Average: 19%)

After starting with no social media accounts, and as of August 2017, Kawdy is now seeing:

  • More than 1,100 Facebook Followers
  • More than 700 Followers on Instagram
  • Facebook reach of more than 21,000 per month
  • More than 1,000 Facebook post engagements per month
  • About 2,500 impressions on Instagram per week
  • More than 150 website visitors per month from Social Media

But again, more important than any website or digital metric, is the fact that Kawdy Outfitters is reaching the right clients – booked solid for the next two years and counting!