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SNS Outfitter and Guides

SNS-Photo-Logo
  • TaskFull online marketing support, including email newsletters, blogging, content and social media.

SNS Outfitter & Guides is the top outfitter in Wyoming and the largest antelope outfitter in North America. With more than 700,000 of private land across the state, SNS offers more opportunity that any other outfitter in Wyoming. SNS hosts incredible hunting adventures for antelope, mule deer, elk, black bear and moose.

SNS began working with Peak Outfitter in May of 2013. Until that time, they relied on expensive pay-per-click (PPC) advertising to appear on Google. Within just a few months of working with us, they were appearing on the first page of google organically for most keywords, and they were able to quit spending on PPC campaigns.

At the same time, we began developing a monthly email newsletter, blog page and social media platforms for SNS. Within a short period of time, these emails and blog posts began driving traffic to the SNS website. In less than a year, their website traffic dramatically increased, and their business has boomed as a result.

SNS Outfitter & GuidesIn our first year working together (2013) we saw these results:

  • 93% increase in website traffic
  • 38% increase in booking form downloads
  • 167% increase in traffic from 3rd party websites/email
  • 38% increase in traffic from Google

In our second year together (2014) we saw these results:

  • 70% increase in website traffic
  • 95% increase in traffic from 3rd party websites/email
  • 60% increase in traffic from Google
  • 157% increase in traffic from Facebook

Now in 2017 here’s a snapshot of the dramatic growth in web traffic each year:

2013 2014 2015 2016
Unique Visitors 57,735 91,033 126,631 130,519
Total Visits 78,204 132,335 171,046 192,409
Page Views 374,105 546,689 698,893 1,099,146

And here’s a look at the increases from traffic sources like organic Google Results:

2013 2014 2015 2016
Google 4,555/month 7,390/month 10,881/month 11,922/month
Facebook 117/month 301/month 103/month 1,030/month
Direct/Email 7,960/month 10,650/month 18,338/month 23,687/month

Email Subscribers by year:

2014 2015 2016
Subscribers 1,699 2,639 5,619

Facebook Likes, Reach and Impressions by Year:

2013 2014 2015 2016
Likes 320 733 2,550 3,068
Reach 4,900/mo 12,000/mo
Impressions 18,539/mo 32,921/mo

“I wanted to take a few moments and tell you how much I have enjoyed the email newsletters…I have received feedback from staff and clients as to the value of the newsletter and how much they enjoy it. I spent some time on Google last week running searches and am very happy with our page rankings on all the combination of phrases I searched. We seem to always be on the first page. I realize this is because of what you have done with the newsletter, articles and blog. Keep it up. Thank you for all you have done. It is working!”

Sy Gilliland
SNS Outfitter & Guide Service
(307) 266-4229

This change in strategy has paid off for SNS. Their bookings are better than ever! SNS has an active following on their email and social media campaigns, and they are dominating Google for relevant search terms. This marketing strategy has been far more cost effective than trade shows or paid Google Ads.

SNS has been a top western outfitter for more than 30 years. They have built their business on a solid reputation of delivering the highest quality hunts and service. We don’t claim to have changed that. Peak Outfitter Marketing can’t make bad outfitters good. We only work with the best, and we work hard to make them the biggest names in the sporting world.