A content marketing strategy serves two distinct purposes. The first is audience contact. You keep in touch with your audience year-round, and keep them excited about what you offer. Second, a well-designed content marketing strategy drives organic search engine results. As SEO improves, the audience grows. And as the audience grows, SEO improves. Each result feeds the other in an ever-growing cycle.
Sy Gilliland, owner of SNS Outfitter & Guides in Wyoming recently commented on the impact of their content marketing strategy. “We totally own antelope hunting in Wyoming,” he said. “We couldn’t have squeezed in another hunter last year if we had tried. Bookings are at a crazy pace. Best ever!”
Traditional marketing channels like trade shows and print advertising offer a limited, one-time connection with sportsmen. A content marketing strategy allows a business to reach a vast audience, year-round, with no geographic limitations.