Content Marketing Services

While keeping your website fresh with content, a blog is your organization’s “pull” communication, driving readers to your website. A blog should offer company news, industry news, field reports, how-to articles, photos, video, interviews and other content that keeps your audience engaged. A blog powers your email and social media platforms, driving traffic and keeping visitors longer. This is perhaps your best content tool.

Publishing articles and sharing your content on third-party websites provides publicity and exposure. Additionally, backlinks from reputable websites are a valuable SEO tool. We will place articles with online magazines, blogs, and trade publications as appropriate.

Email is your “push” communication. Email updates serve as a proactive way to deliver content directly to your audience. This drives website traffic and subsequently, search engine results. Email is the perfect way to communicate important dates, openings or cancellations.

When social media accounts become seamlessly integrated with the rest of your content strategy, they deliver content to your audience on a daily basis. This drives even more traffic to your website and is a key tool for SEO. In fact, after the major search engines, our clients see more web traffic coming from Facebook than any other third-party site.

Images are powerful. Great photography can be the difference between a decent content marketing strategy and a highly effective one. Producing high quality images for your business can make a tremendous difference in sales.

When our clients have questions about content marketing strategy, we are available to help. We assist with website content, platform integration, communication strategy and more.