We just updated our Results Page with year-over-year stats for one of our awesome outfitting clients, Lazy J Bar O Outfitters. We began working with Lazy J Bar O in 2016. And in just one year, they have seen some awesome results from their content marketing efforts.
There’s no one-size-fits-all solution to great marketing for outfitters. Every business is different and requires a unique approach. Lazy J Bar O Outfitters is unique in the fact that they offer such a wide range of adventures. From Alaska Dall sheep and moose, to Montana elk and deer, to summer fly fishing and horseback adventures. But all of these things have one thing in common – Lazy J Bar O specializes in ultra remote, backcountry hunting and fly fishing on horseback. And that’s what we’ve worked hard to communicate.
Lazy J Bar O Outfitters has built a solid web presence in its first year. Most notably, they have begun to rank very highly on Google for many of their key search terms. This improvement in SEO is most obvious in the fact that the LazyJBarO.com experienced a more than 5,000% increase in sessions from organic search in the first 12 months! And we’re not close to done – we will be working hard in year two to make even more progress on the SEO front.
We’ve enjoyed working with the folks at Lazy J Bar O Outfitters immensely over the past year. And we look forward to seeing the progress that we make together in year two and beyond. Check out the full marketing results update.
If you have questions about why content marketing is so effective for outfitters, or how we build our marketing strategies, please give us a call at 844-732-5360 or contact us online. We’d love to speak with you about your business!