SNS Outfitter & Guides partnered with Peak Outfitter Marketing from 2013 through 2017. Before then, SNS relied on expensive pay-per-click (PPC) advertising to appear on Google. Within just a few months of working with Peak Outfitter Marketing, SNS began appearing on the first page of google organically for most keywords, and they were able to quit spending on PPC campaigns.
We began by developing high quality blog content, a monthly email newsletter, and social media platforms for SNS. Website traffic dramatically increased, and business has boomed as a result.
In our first year working together (2013) we saw these results:
- 93% increase in website traffic
- 38% increase in booking form downloads
- 167% increase in traffic from 3rd party websites/email
- 38% increase in traffic from Google
In 2014 we saw these results:
- 70% increase in website traffic
- 95% increase in traffic from 3rd party websites/email
- 60% increase in traffic from Google
- 157% increase in traffic from Facebook
Ultimately, we experienced high year-over-year growth in web traffic:
We witnessed increases in traffic from all sources, including organic search:
Email Subscribers by year:
“I wanted to take a few moments and tell you how much I have enjoyed the email newsletters…I have received feedback from staff and clients as to the value of the newsletter and how much they enjoy it. I spent some time on Google last week running searches and am very happy with our page rankings on all the combination of phrases I searched. We seem to always be on the first page. I realize this is because of what you have done with the newsletter, articles and blog. Keep it up. Thank you for all you have done. It is working!”
SNS Outfitter & Guide Service
Developing great digital content, and a sound strategy to deliver that content certainly paid off for SNS Outfitter and Guides. SNS now boasts a dominant organic search presence, and an active email list and an engaged social media audience.
SNS had been a top western outfitter for more than 30 years. At Peak Outfitter Marketing, we lay no claim to that success. We simply carried that reputation into the digital space with great content and a thoughtful strategy. We can’t make bad outfitters good. We work with the best, and we work hard to make them the biggest names in the industry.